Our founding team has decades of experience founding, building, and investing in SaaS companies. We used our deep expertise to create the Grid framework.

Throughout his career as a SaaS operator and investor, Ethan has spent countless hours wrangling data and writing SQL queries and Excel formulas to make SaaS metrics dashboards, and knows how painful the process is first hand. Ethan developed an early iteration of Grid to help run metrics for prospective investments – but founders instantly wanted access to the tool not just for fundraising but for running their companies day-to-day. Grid is the tool Ethan wishes he had throughout his career, and that he knows SaaS leaders have a critical need for.

Ethan Ruby
Co-Founder & CEO
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Teddy joined his brother Ethan as a cofounder and leads Grid’s engineering efforts. He started his career at Affirm, but has since gone all-in on building a SaaS business for SaaS companies.

Teddy Ruby
Co-Founder & CTO
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Made with ❤️ in SF and NY