The Retention Metrics that Matter

We put together the ultimate guide to measure the stickiness of your business. Find out all the numbers you should be tracking in your business, with clear formulas and benchmarks so you can figure out how you stack up.

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Trusted by leading SaaS Companies

Understand What Matters Most

Founders and operators don’t need more noise—they need clarity. This guide zeroes in on retention: what it really means, why it matters, and how to track it with metrics that are actually useful. You’ll get plain-language explanations, real-world benchmarks, and formulas that take the guesswork out of improving retention.

Cut Through the Noise and Isolate the Insights that Matter Most

Wondering what the difference is between cohorted and trailing period retention? Or whether your logo retention holds up and how to calculate it? This is your cheat sheet. Print it, share it, or drop it in your data room. We’ve included common pitfalls, real-world benchmarks, and simple formulas for fast decision-making.

Download The Retention Metrics that Matter

Get your free copy of The Retention Metrics that Matter today and start making smarter, faster decisions with the numbers that drive growth.

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Trusted by Thousands of Leading SaaS Businesses

I’ve worked at large SaaS organizations and never had this level of reporting pre-IPO. Even then only FP&A and Ops had access to the data- with Grid we have finance, sales, and the entire exec team fully in sync. The Grid team has been a great partner to Tecton.

Akash Bose

Director of Sales Operations, Tecton

Grid is Sonar's source of truth for our SaaS KPIs. We use it to monitor our business health, set goals, run board meetings, and even pitch investors.

Jack McGlinchey

Co-Founder, Sonar Software

Before Grid, we had to manually download Salesforce reports every quarter and spend days modifying, calculating, and verifying the data to ensure it was up-to-date. Since implementing Grid, we are able to monitor sales and renewal progress in real-time, and generating board reports takes minutes instead of days.

Diane Garcia

Director of Operations, Scratchpad

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