


The Burn Multiple has some of the cleanest rules of thumb in SaaS. We tested those rules against 130+ real companies' books, and most of them are beating the textbook.

When we pulled real gross margin data from 130+ SaaS companies, the numbers came back too good to be true. Are you making the same COGS tracking mistake?

The Rule of 40 is widely quoted, yet few people compare it to real data. We checked it against 130+ real SaaS companies, and it's messier than the board deck version suggest.