SaaSGrid is now Grid! Read about our evolution here.
Most SaaS teams track a handful of funnel numbers because someone on the board asked for them, not because those numbers actually drive a decision. Let's solve that problem.
There's no universal good CPA number. If someone gives you a flat dollar figure without asking about your ACV and your retention first, they're guessing. Ignore it.
A high CPA is almost never a spend problem. Read how fixing conversion and channel allocation actually solves the issue.
